Physical activity promotion: Can clever marketing help?
Brea recently spoke with Pursuit to discuss how clever marketing can make physical activity promotion easier
Australians are not physically active enough and this is increasing our risk of developing chronic disease, like type 2 diabetes, and dying early. People with musculoskeletal conditions, like shoulder pain, experience several barriers to physical activity. These people often see a physiotherapist to treat the pain. But the physiotherapist sees more than the pain; they see lack of fitness, excess weight and poor overall health that might be contributors. The physiotherapist knows that the patient wants treatment for their pain, but more holistic treatment is needed. How can physiotherapists motivate their patients to increase their activity levels to help improve their overall health and prevent musculoskeletal injury? Read Brea’s Pursuit article to find out.